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More Than a Holiday; The Real Human Meaning of Brands Celebrating Lunar New Year
The Chinese New Year, or Spring Festival, is one of the most important festivals in China. It celebrates the beginning of the new year on...
Clara Han
Feb 2, 2022


Brand of the Week: "Give it Some" by Gousto & Mother
I’ve been looking back over the last 2 years and was getting increasingly frustrated over the lack of hedonism shown in marketing around...
George Clapp
Jan 28, 2022


Brand of the Week: Spotify Unwrapped
Photo by Spencer Imbrock on Unsplash We wanted to place this week’s focus on looking back over the last 12 months – specifically the...
Regina
Jan 21, 2022


Brand of the Week: Coca Cola’s #HalfFull Campaign, 2018
What was the campaign? In 2018, Romania ranked in the top 10 unhappiest countries in the world, with studies showing that media outlets...
George Clapp
Jan 14, 2022


More Than Venting; The Real Human meaning of Mental Health on TikTok
Photo by Joshua Fuller on Unsplash Mental health is discussed among Gen Z more than any other generation, especially on social media. On...
Regina
Jan 7, 2022


More than building blocks, the real human meaning of LEGO
During birthday parties as a young girl, I was showered with pretty pink gifts – dolls, make-up kits, kitchen sets or beads to make my...
Emily Hoong
Nov 9, 2021


More than a pretty painting, the real human meaning of art museums
Museums feel home to some but not for others. While London is inundated with rooms you can enter without costing you a penny, an entry...
Emily Hoong
Nov 2, 2021


More than a fashion choice...the real human meaning of a tracksuit
Photo by Monstera from Pexels Over the last (almost) 2 years, with most of our time being spent moving from our bedroom to the kitchen...
Shems Ghali
Oct 20, 2021


Inside the gaming community: Championing player values
In the last 10 years, the gaming industry has seen immense growth and diversification. There are approximately 2.8 billion global...
George Clapp
Oct 12, 2021

More than a tasty burger... the real human meaning of McDonald's
I was rarely allowed to eat at McDonald's as a kid. Despite one memory of being allowed to play in the ball pit at a friend’s birthday,...
Amalia Webber
Sep 21, 2021
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