Brand of the Week: The Values of the Year (So Far)
Values are central to everything we do at One Minute to Midnight, and we think they’re crucial for brands to be in-touch with their...
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Sophia Yanik
Apr 29, 2022
Brand of the Week: Natura's Tree of Plenty
This week’s Brand of the Week is Natura, a Brazilian-born vegan cosmetics brand that prides itself on a sustainable approach to beauty....
George Clapp
Apr 22, 2022
Brand of the Week: Wren Kitchens "The Greatest Showroom"
Hey everyone! I hope you've all had great weeks coming off the back of Easter! For this Brand of the Week, I really wanted to focus on...
Emily Hoong
Apr 19, 2022
A shift in gaming values?
Gaming to me always felt very male, aggressive, and violent. Every time there’s a conversation about gaming I check out – my mind wanders...
Emily Hoong
Apr 14, 2022
Brand of the Week: Oatly Norm & Al Show
10 bottles of Oatly sits in my house at any given time. As soon as it hits 5, we’re stocking up again like there’s another pandemic or a...
Dianna Feng
Apr 11, 2022
Brand Of The Week: Powerade's "Pause is Power"
This week’s Brand of the Week is POWERADE’s “Pause is Power.” I came across this one a couple of days ago and found it incredibly...
Clara Han
Apr 5, 2022
More than makeup; the real human meaning of ModiFace
L'Oréal is the largest cosmetics company in the world, but rather than just focusing on creating better, trendier makeup and face...
George Clapp
Mar 28, 2022
Brand of the Week: Adidas "Dare To Create"
I was reading back over Amalia’s post last week, and I realised there is a whole world of sports marketing – both from teams and brands –...
Amalia Webber
Mar 18, 2022
Brand of the Week: The University of Oregon Ducks
This week’s ‘brand of the week’ is University of Oregon ‘Ducks’ football team…let me explain… A couple weeks ago my sister and I watched...
Clara Han
Mar 15, 2022
More than an outdoor apparel, the real human meaning of North Face
Photo by Andrea Rondon on Unsplash With growing focus on health and wellness, North Face has benefited from renewed interest in the...
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