Brand are changing how they communicate. Insight needs to keep up.
Next week One Minute To Midnight will be at Brand Storytelling’s Elevate Event facilitating workshops with the creators and commissioners...
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Gabi Kriaucionyte
Jul 5, 2023
Exploring the Future of Brand Storytelling at Tribeca X
One Minute to Midnight Perspective Tribeca X is a global festival focused on connecting brands and creators who focus on connecting with...
Shems Ghali and Sophia Yanik
Jun 15, 2023
Engendering New Traditions
Implications for brands when speaking to women When we think about alcohol, we most likely think of good times and celebrations. While...
George Clapp
Apr 18, 2023
A Genre-Defining Year: How Gaming Trends Reflect the World Around us
Gaming has always been an industry that’s built around the human experience. For a game to be successful it needs to generate a lasting...
Raquel & Amalia
Mar 17, 2023
Optimism for a better future... and better research
The optimism bias and how it can help us embrace the unexpected, leading to more inspiring research If you'd rather listen to this than...
George Clapp
Dec 13, 2022
More Than a Substitute: The curious case of Low/No
With "Dry January" looming, more and more people are looking to go sober. Nick Bodkins, founder of US-based non-alcoholic alcohol outlet...
Andy Cooper
Nov 18, 2022
Brand of the Week: Virgin's timeless edge
This week I flew Virgin Atlantic for the first time ever. I’m an Englishman in New York so have crossed the pond countless times (with...
Gloria Marfo
Nov 9, 2022
Brand of the week: Comedy hour, The Vegan special
What comes to mind when you think of Veganism? Is it the environment? Animals? Or perhaps a healthy and better lifestyle? Universalism...
Paul Laver
Oct 20, 2022
Values are the vitality of life. Live yours!
World Values day is upon us again and what better time is there to think about the meaning of life (other than perhaps many of the other...
Zander Oldring
Oct 18, 2022
Brand of the Week: NBA – it's back!
NBA Season Tip Off is 18th October and we at One Minute to Midnight can’t wait. Will Steph and the Warriors can go back to back or will...
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